It cannot be helped that even a field that constantly evolves through time and continuously help thousands of company with their online brand awareness campaigns will be thrown with negative and destructive criticisms that are far from being true. Samuel Michaelson, an executive in an SEO company in Singapore shares some of the nastiest and offensive things that were said about their seo company, “Truth be told, anything that is foreign to people will be always seen as some kind of a scam and a sham. We once had a client who mindlessly thought we are some networking company who only wants to extort money from their business. And this is the time when you really have to sit down with them and explain things in details, and in a language that will understand.” Interestingly, Michaelson’s seo agency in Singapore was not the only one who suffered from such a bad reputation. Another confusing myth about SEO that you need to remove from your head is this: Link building is Dead. Ah-uh. Some neophyte seo agency might have opened its mouth and spread the wrong words. “Recently the SEO world got worked up when Google's John Mueller stated link building is something he'd ‘try to avoid.’ Many misinterpreted this to mean that link building is bad, against the rules, and Google will penalize you for it. In fact, nothing has changed that the fact that search engines use link authority and anchor text signals heavily in their search ranking algorithms. Or that white-hat link building is a completely legitimate and time-tested marketing practice,” wrote Cyrus Shepard in his article 10 SEO Myths that Friggin' Tick Me Off. SEO Myth Number 3: Keyword targeting is now insignificant when Google Hummingbird entered the scene. Again, a total negative whack! Neil Patel in his blog article titled 17 SEO Myths That You Should never follow wrote, “Hummingbird changed the future of search. It prompted content producers to adopt a new mindset that will benefit the end-user. If keywords are still showing on Google’s first page, it’s an indication that they still matter… Keyword research and targeting have actually become easier, because with Hummingbird. You don’t have to worry about obeying a certain keyword ratio. Instead, focus on searcher intent.” And the myths do not end there. There’s another one that we can’t seem to wrap our mind around: ‘Your PageRank score, as reported by Google’s toolbar server, is highly correlated to your Google rankings’, which was mentioned by Stephan Spencer in his article for searchengineland.com dubbed 36 SEO Myths That Won’t Die But Need To. Spencer went on to explain, “If only this were true, our jobs as SEOs would be so much easier! It doesn’t take many searches with SEO for Firefox running to see that low-PageRank URLs outrank high-PR ones all the time. It would be naive to assume that the PageRank reported by the Toolbar Server is the same as what Google uses internally for their ranking algorithm.” As a matter of good advice, one always has to verify myths like those we mentioned above. As this is a time where anything conceivable can be made up and can spread like wild fire even when they are remotely true; it is always wise to do your own thorough research before believing anything.
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AuthorLizzy is an online marketer work in oom.com.sg Archives
September 2017
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