Many people argue which marketing strategy is generally the best when it comes to business. And of course, a lot of people would think of different marketing campaigns and strategies as an answer. But today, it is crystal clear that advertisement and marketing strategies that make use of the world wide web, like what SEO agencies do, is better than other mediums of marketing. This is due to the fact that a lot of people here in Singapore, and not just ordinary people, but potential consumers have easy access to the internet. Once that accessibility is established, all that is needed is to somehow relay the information to them, directly or indirectly, and as effective as it could be. A good example of an indirect approach of marketing strategy involving the internet is ads. These ads can be found almost at any web page on the internet and can be about almost anything imaginable. They are, most of the time, not related at all to the content of the website they are in. On the other hand, a direct marketing strategy would relay information about an item or a service to their potential customers who are actually looking for. A good example is Search engine optimization. Search engine marketing (SEM), as the name states, relies on optimizing a website so that it can properly interact with public search engines such as Google, Bing, and Yahoo. By customizing the backbone and structure of a website, it can easily tell a search engine what is the contents of the website, what can be found in it, what it is about, and most of all, why it relates to the user's query or keywords. So basically, if a user of the search engine searches for something, the website that can provide the most relativity and credibility will be in the first rank of the search result page, which is the goal of SEO. Ranking first in a search engine's result page can bring a substantial amount of exposure to a business, this is because millions of people actually use search engines daily, multiple times, whenever they are looking for something, whether it is an item or a service. The benefit of Search engine optimization is the same for both small and big enterprise. It provides a great deal of publicity, attracting more consumers to the business. What makes Search engine marketing better than any other local or online marketing strategy is that these people who are using a search engine to look for whatever they need are actually potential customers since they are the one looking for the product or the service itself. Meaning the sale conversion is a lot higher compared to other kinds of advertisement. In addition to that, search engine optimization is a cost effective way to further enhance the growth of the business. In terms of marketing strategies, a huge amount of money is actually spent and invested even though there is hardly any guarantee of profiting over the marketing campaign. But with SEO, the cost is a lot lower compared to other forms of online marketing while providing excellent marketing results and more revenue, especially in the long run.
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If a seo agency in Singapore (or any technologically advanced country for that matter) has been convincing your company to believe in the wonders of what Search Engine Optimization (SEO) can do for the advertising, public awareness, and marketing of your service and/or product, chances are it has some brilliant ideas that can immensely help your business. The rational move is to hear what this seo or sem agency has to offer, and as a business owner, be very critical on how exactly will these services can bring your company to greater heights. Ms. Danica Lee, a sem company executive in Singapore, shared how SEO brought success to their clients, “We’ve handled accounts from beauty and wellness products, construction firms, pharmaceutical, insurance, education, music and film outfits—and all of them are beyond satisfied at how search engine optimization helped them get clients and partners all across the globe. The digital age has definitely made the world smaller place as we now can easily reach people no matter where they are as long as there is the internet around.” The dynamic online site firstviewonlinemarketing.com cannot stress enough how SEO helps immensely in product and service visibility and branding “When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website. In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. For instance, most searchers don’t just simply search once, click on some websites, and be done with it. Instead, they search, click on some websites, edit their search terms, search again, click on some websites, further hone their search terms, search again, and so on.So what does this mean for your business? It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer. Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much more. Which brings us to the next reason why SEO is important for your business.” Alex Chris wrote too about the relevance of SEO up to this time in his article titled What Is Search Engine Optimization And Why Is It Important, “SEO is good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.SEO is important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is an increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.” While seo evolves like everything else, there sure is no reason not to believe that it will continue to thrive. Despite the established popularity of the search engine optimization (SEO) companies particularly in countries like Singapore, India and the Philippines, a vast majority are still unaware of how SEO work and why it is a continuously growing industry capable of generating thousands of employment opportunities. Today, a significant number of young adults, regardless of academic achievement, status or field of specialization are drawn into SEO companies that offer competitive jobs and an ever increasing number of job openings. Although most of these young professionals rarely develop a career in SEO industries particular in SEO companies in Singapore, there is no denying that the SEO industry as a significant feature of developing economies and countries is not merely a passing trend. Just like anywhere else in Asia, Singapore SEO companies function as indirect, virtual and more sophisticated advertising companies that aim to boost the visibility of a company’s website. Fundamentally. SEO companies employ a set of digital strategies to improve search engine ranking of websites and optimize its virtual presence. In simpler terms, SEO companies are contracted to make sure that, every time an internet user or potential client enters a keyword to search, the company or organization’s website will appear on the first page of the search results or more preferably, on top of the list. This signifies that the company is relevant and authoritative and since it is the first website to appear, it is likely that users and potential customers will click the link and visit the site which in turn raises the number of potential clients or patrons of the company. Since, the digital world has become a modern day war zone among companies competing for attention against a million other websites, social media applications, the SEO companies in Singapore have also grown in form and sophistication over the last few years. There is today more than a hundred SEO service providers in Singapore that vary in services rendered ranging from traditional digital advertising companies to newer forms of online search and social media marketing firms. In terms of form, Singapore SEO companies can also be classified based on terms of payment. Although prices for SEO services generally range between $200 to $5000 per month and the considerable difference in range since the nature of services may also vary considerably. There are SEO companies in Singapore that offer short-term monthly packages which aim for companies with already decent search engine ranking but still seek other types of improvement or adjustments in strategy. Still, there are other SEO companies that offer project-based services which can and often is long-term since these projects are tremendous targets that are expected to be achieved in an extended period, often more than a year. Less popular services of other SEO companies in Singapore include consultation at hourly rates and monthly retailer's fees. In addition to a range of service, SEO companies also have varying terms of payment. Most Singaporean SEO companies now have signed long-term agreements with their clients primarily because results of SEO optimization often takes a time to materialize. But these SEO service providers are not paid on a regular basis similar to regular office unit or staff but are performance-based SEO that charge fees based on set output for a given period or key performance indicators (KPI) that must be achieved in a given time frame. For instance, clients may only target that their website appears on the first page of any Google search for certain keyword searches within 3 months. Others may want to be at the top five within 12 months while other may target being at the top of keyword searches by 2 years. If the KPI is not met in the given period, the SEO company will continue to do SEO for the client for free until it reaches its targets. In other words, this performance- based SEOs charge only when their clients begin to rank to rank. And if a clients’ website stops ranking, they also stop paying the SEO agency. Search engine optimization or SEO has been around since the early ‘90s, and it has been undeniably evolving as time passes by. “Perhaps, the changes of SEO were for the better after all,” observed Ali Zarada who works for a seo company in Singapore. “We attempt to utilize different strategies and we use different seo services for our clients here in Singapore to ensure the best possible delivery of their targets. And I think even the others who work for a seo company have been doing the same thing. We need to keep up with the fast pace of the internet world if we want to be at the top of our game. SEO is never static, and that makes this profession even more exciting.” And at present, the strong link between SEO and content marketing has been more apparent, “Ever since content marketing emerged on the scene a few years ago, marketers have been predicting it would overtake search engine optimization. However, the most recent change to Google's algorithm, Hummingbird, has made content and search more intertwined than ever before. Optimized landing pages are no longer dependent solely on the right keyword placement; high-quality writing makes a big difference,” wrote Krishna Shastry in the article Why SEO and Content Marketing Are Connected for the site landerapp.com Kath Pay in her article Why SEO Is Actually All About Content Marketing for blog.kissmetrics.com clarified important terms and showed both the similarities and differences of SEO and Content Marketing and where they overlap,“There are differences between SEO and content marketing. Yes, SEO and content marketing are distinguished from one another in several critical areas. And while they have points of differentiation, you still can’t separate the two entirely. Rather than chasing down every point of difference between the two, I want to point out this elemental contrast: *SEO is narrower, and more technical; *Content marketing is broader and more holistic…This is the way in which the two converge: *The way to apply SEO in a broader way is to channel its specific technical endeavors into content marketing. *Conversely, the only way to ensure the success of content marketing is to apply SEO techniques in its implementation.” And more and more companies whose products and services’ popularity relied upon high advertising rates on tv commercials, billboards, and prints are now shifting towards the power of SEO. “When I was asked to do a research about a comparison of ad rates by the traditional means (meaning pre-social media and pre-SEO advertising days) I noticed the big difference. And since everyone is online anyway every day, it is wiser to invest in SEO if you want the brand awareness among your possible customers to increase. In fact, I was just looking into baidu advertising as I know how Chinese people use baidu search engine more than Google. And you know how many Chinese people are living all around the world. I believe SEO is now very much aware of the relevance of content marketing so I am really positive this move to shift to this modern mean of advertising is the way to go. In fact, for our Chinese target market, I have been looking into wechat marketing as well. Just this 2015, wechat just reached about 400 million users, so, marketing in this platform is more than desirable, ” shared Maila Chan-Lo, a research and development director of a fast food restaurant. “SEO and content are distinct disciplines that require different skills and knowledge, but the success of each depends on the other. Content teams should be writing with a knowledge and understanding of SEO goals, ensuring that basics such as internal linking, headline optimization and use of keywords are covered,” wrote Graham Charlton for searchengineland.com in the article dubbed 8 Ways Content Marketing and SEO Can Work Together. |
AuthorLizzy is an online marketer work in oom.com.sg Archives
September 2017
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