Many people argue which marketing strategy is generally the best when it comes to business. And of course, a lot of people would think of different marketing campaigns and strategies as an answer. But today, it is crystal clear that advertisement and marketing strategies that make use of the world wide web, like what SEO agencies do, is better than other mediums of marketing. This is due to the fact that a lot of people here in Singapore, and not just ordinary people, but potential consumers have easy access to the internet. Once that accessibility is established, all that is needed is to somehow relay the information to them, directly or indirectly, and as effective as it could be. A good example of an indirect approach of marketing strategy involving the internet is ads. These ads can be found almost at any web page on the internet and can be about almost anything imaginable. They are, most of the time, not related at all to the content of the website they are in. On the other hand, a direct marketing strategy would relay information about an item or a service to their potential customers who are actually looking for. A good example is Search engine optimization. Search engine marketing (SEM), as the name states, relies on optimizing a website so that it can properly interact with public search engines such as Google, Bing, and Yahoo. By customizing the backbone and structure of a website, it can easily tell a search engine what is the contents of the website, what can be found in it, what it is about, and most of all, why it relates to the user's query or keywords. So basically, if a user of the search engine searches for something, the website that can provide the most relativity and credibility will be in the first rank of the search result page, which is the goal of SEO. Ranking first in a search engine's result page can bring a substantial amount of exposure to a business, this is because millions of people actually use search engines daily, multiple times, whenever they are looking for something, whether it is an item or a service. The benefit of Search engine optimization is the same for both small and big enterprise. It provides a great deal of publicity, attracting more consumers to the business. What makes Search engine marketing better than any other local or online marketing strategy is that these people who are using a search engine to look for whatever they need are actually potential customers since they are the one looking for the product or the service itself. Meaning the sale conversion is a lot higher compared to other kinds of advertisement. In addition to that, search engine optimization is a cost effective way to further enhance the growth of the business. In terms of marketing strategies, a huge amount of money is actually spent and invested even though there is hardly any guarantee of profiting over the marketing campaign. But with SEO, the cost is a lot lower compared to other forms of online marketing while providing excellent marketing results and more revenue, especially in the long run.
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AuthorLizzy is an online marketer work in oom.com.sg Archives
September 2017
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