Despite the established popularity of the search engine optimization (SEO) companies particularly in countries like Singapore, India and the Philippines, a vast majority are still unaware of how SEO work and why it is a continuously growing industry capable of generating thousands of employment opportunities. Today, a significant number of young adults, regardless of academic achievement, status or field of specialization are drawn into SEO companies that offer competitive jobs and an ever increasing number of job openings. Although most of these young professionals rarely develop a career in SEO industries particular in SEO companies in Singapore, there is no denying that the SEO industry as a significant feature of developing economies and countries is not merely a passing trend. Just like anywhere else in Asia, Singapore SEO companies function as indirect, virtual and more sophisticated advertising companies that aim to boost the visibility of a company’s website. Fundamentally. SEO companies employ a set of digital strategies to improve search engine ranking of websites and optimize its virtual presence. In simpler terms, SEO companies are contracted to make sure that, every time an internet user or potential client enters a keyword to search, the company or organization’s website will appear on the first page of the search results or more preferably, on top of the list. This signifies that the company is relevant and authoritative and since it is the first website to appear, it is likely that users and potential customers will click the link and visit the site which in turn raises the number of potential clients or patrons of the company. Since, the digital world has become a modern day war zone among companies competing for attention against a million other websites, social media applications, the SEO companies in Singapore have also grown in form and sophistication over the last few years. There is today more than a hundred SEO service providers in Singapore that vary in services rendered ranging from traditional digital advertising companies to newer forms of online search and social media marketing firms. In terms of form, Singapore SEO companies can also be classified based on terms of payment. Although prices for SEO services generally range between $200 to $5000 per month and the considerable difference in range since the nature of services may also vary considerably. There are SEO companies in Singapore that offer short-term monthly packages which aim for companies with already decent search engine ranking but still seek other types of improvement or adjustments in strategy. Still, there are other SEO companies that offer project-based services which can and often is long-term since these projects are tremendous targets that are expected to be achieved in an extended period, often more than a year. Less popular services of other SEO companies in Singapore include consultation at hourly rates and monthly retailer's fees. In addition to a range of service, SEO companies also have varying terms of payment. Most Singaporean SEO companies now have signed long-term agreements with their clients primarily because results of SEO optimization often takes a time to materialize. But these SEO service providers are not paid on a regular basis similar to regular office unit or staff but are performance-based SEO that charge fees based on set output for a given period or key performance indicators (KPI) that must be achieved in a given time frame. For instance, clients may only target that their website appears on the first page of any Google search for certain keyword searches within 3 months. Others may want to be at the top five within 12 months while other may target being at the top of keyword searches by 2 years. If the KPI is not met in the given period, the SEO company will continue to do SEO for the client for free until it reaches its targets. In other words, this performance- based SEOs charge only when their clients begin to rank to rank. And if a clients’ website stops ranking, they also stop paying the SEO agency.
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AuthorLizzy is an online marketer work in oom.com.sg Archives
September 2017
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