Digital marketing is the broad category that encompasses various forms of modern advertising that applies conventional marketing principles while utilizing a wider of range of modern media. In more laymen terms, digital marketing simply refers to all methods aimed at drawing public attention, increasing awareness of a brand, product or company by improving and maintaining the visibility of a website or a webpage.
There are however important differences within this broad category. For one, there is a difference between search engine optimization (SEO) and search engine marketing (SEM). Although both methods aim in increasing visibility and improving a client’s search engines ranking, SEO is more limited than SEM. SEO companies in Singapore simply uses indirect marketing strategies that do not directly sell products or services but actually generate demand for a product or boost interest in a website and thereby drive traffic into that website. As the name implies, SEO companies optimize the potentials of a client’s website by using search engine crawlers to increase ranking. The higher the website is in the ranking, the better since users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust. In addition, SEO service have a default advantages and can be exponentially beneficial since a good ranking means good internet standing which improves social promotion potentials of a web site. In simple terms users who find a web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels and therefore tremendously boosts visibility and considerably increases market reach without additional marketing costs. SEM on the other hand refers to similar advertising methods but while SEO companies in Singapore focus on utilizing internet blogs and other websites, SEO vendor services goes beyond these. SEM companies also aims to direct internet traffic into a client’s website but they do so using multiple media and channels including social media, traditional advertising, newsletter, emails even off-line strategies like events that can draw attention to client’s brand or products and similarly result to website visits, more ‘hits’ and potential customers and patrons. Similar to SEO companies, SEM companies in Singapore also maximize organic search engine optimization in addition to various other on-line and off-line services like developing web pages optimized for leads or sales, pay-per-click campaigns within the search engines, paid content marketing links on mainstream websites, guest posting on authoritative sites in your genre, placing ads and sponsored posts on social media sites, creating newsletters and email marketing campaigns, building communities on forums and sharing sites. More recently, top SEM companies in Singapore have also provided non-traditional off-line technical services like data-driven marketing services which refer to research activities that provide marketing insights and analysis about consumers that can guide the marketing strategies and decisions. Other Singapore SEM vendors also provide website design and content automation aimed to improve website infrastructures into more friendly and responsive public interface platforms while at the same time updating digital content of websites which ultimately affects public impression and help generate further interests in the website.
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AuthorLizzy is an online marketer work in oom.com.sg Archives
September 2017
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