Search engine optimization or SEO has been around since the early ‘90s, and it has been undeniably evolving as time passes by. “Perhaps, the changes of SEO were for the better after all,” observed Ali Zarada who works for a seo company in Singapore. “We attempt to utilize different strategies and we use different seo services for our clients here in Singapore to ensure the best possible delivery of their targets. And I think even the others who work for a seo company have been doing the same thing. We need to keep up with the fast pace of the internet world if we want to be at the top of our game. SEO is never static, and that makes this profession even more exciting.” And at present, the strong link between SEO and content marketing has been more apparent, “Ever since content marketing emerged on the scene a few years ago, marketers have been predicting it would overtake search engine optimization. However, the most recent change to Google's algorithm, Hummingbird, has made content and search more intertwined than ever before. Optimized landing pages are no longer dependent solely on the right keyword placement; high-quality writing makes a big difference,” wrote Krishna Shastry in the article Why SEO and Content Marketing Are Connected for the site landerapp.com Kath Pay in her article Why SEO Is Actually All About Content Marketing for blog.kissmetrics.com clarified important terms and showed both the similarities and differences of SEO and Content Marketing and where they overlap,“There are differences between SEO and content marketing. Yes, SEO and content marketing are distinguished from one another in several critical areas. And while they have points of differentiation, you still can’t separate the two entirely. Rather than chasing down every point of difference between the two, I want to point out this elemental contrast: *SEO is narrower, and more technical; *Content marketing is broader and more holistic…This is the way in which the two converge: *The way to apply SEO in a broader way is to channel its specific technical endeavors into content marketing. *Conversely, the only way to ensure the success of content marketing is to apply SEO techniques in its implementation.” And more and more companies whose products and services’ popularity relied upon high advertising rates on tv commercials, billboards, and prints are now shifting towards the power of SEO. “When I was asked to do a research about a comparison of ad rates by the traditional means (meaning pre-social media and pre-SEO advertising days) I noticed the big difference. And since everyone is online anyway every day, it is wiser to invest in SEO if you want the brand awareness among your possible customers to increase. In fact, I was just looking into baidu advertising as I know how Chinese people use baidu search engine more than Google. And you know how many Chinese people are living all around the world. I believe SEO is now very much aware of the relevance of content marketing so I am really positive this move to shift to this modern mean of advertising is the way to go. In fact, for our Chinese target market, I have been looking into wechat marketing as well. Just this 2015, wechat just reached about 400 million users, so, marketing in this platform is more than desirable, ” shared Maila Chan-Lo, a research and development director of a fast food restaurant. “SEO and content are distinct disciplines that require different skills and knowledge, but the success of each depends on the other. Content teams should be writing with a knowledge and understanding of SEO goals, ensuring that basics such as internal linking, headline optimization and use of keywords are covered,” wrote Graham Charlton for searchengineland.com in the article dubbed 8 Ways Content Marketing and SEO Can Work Together.
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AuthorLizzy is an online marketer work in oom.com.sg Archives
September 2017
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